As we get older our taste becomes more sophisticated but there's no harm in injecting a little magic and nostalgia into our fashion now and then.
This year some of the high street's biggest names have gone all out with fairytale-inspired campaigns that aim to fill us all with festive joy and wonder.
John Lewis went with the concept of a children's story book and is rumoured to have spent a whopping £7million on The Bear And The Hare TV animation.
Also on our screens is the enchanting offering from Marks & Spencer, set in a magical forest and inspired by a trio of classic childhood stories.
Rosie Huntington-Whiteley stars as Alice in Wonderland, Dorothy and Little Red Riding Hood alongside David Gandy as the Mad Hatter and Helena Bonham Carter as the powerful Wizard of Oz.
Showcasing everything from chic coats, sparkling dresses and red patent heels to pretty hair bows, it's a fashion dream come true.
However, styling based around classic stories didn't start with popular advertising campaigns.
The autumn and winter catwalks saw touches of fantasy-inspired outfits with structured, appliqued gowns at Marchesa, worn with bossy, boxy jackets reminiscent of a wicked queen or magical witch.
If you fancy trying out this trend then just remember to steer clear of anything too fancy-dress.
Instead take your cue from the celebrity world and stars such as actress Claire Danes who was spotted in an eye-catching Red Riding Hood-esque ensemble.
You could copy Helena Bonham Carter's M&S style, add some red glitter heels to your party season outfit or keep things fun and Alice inspired in heart-print tights.
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