Tuesday, March 11, 2014

Dior’s New Mani Man

When Anatole Rainey, the freshly appointed Dior International Nail Designer, first came to Paris, it was to learn French. As fate would have it, he found himself behind the scenes at fashion shows and on shoots, putting his hobby—painting—to work for the likes of Cate Blanchett, Keira Knightley, Kate Moss, and Gisele Bündchen. “I just started helping out a manicurist friend and it kind of turned into a job,” he explained with characteristic modesty.

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And not just any job. Today, Rainey splits his time between his native London and Paris, where he brings his considerable talents to Dior’s ever-expanding line of lacquers. “The relaunch of the Dior Vernis polish is exciting because I love color, shine, and shading. It has the finish of a gel, and the adhering power of techno polymer glass technology,” he said, bringing it all back down to earth with, “[This new formula] really grabs onto the nail.”

Rainey’s not giving anything away, of course, but already the limited-edition Nail Artistry Box (launching April 1 in Europe) makes it possible to paint Monsieur Dior’s favorite symbols—such as stars and clovers—onto the nail. (One of his favorite looks for summer: sailor blue stars on an otherwise transparent nude manicure.) “Some people love 3-D nail art, but I like to interpret it in a slightly more chic way. It’s more graphic and simple,” he said, adding, “Let’s just say there’s more to come than nail polish.”

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