And how to wear underwear as outerwear.
Sarah Shotton, creative director of Agent Provocateur, started as a shop assistant (or as they call them ‘Agents’) in the lingerie label’s Soho, London, store 10 years ago. She then moved into the head office where she worked her way up through the design team to creative director. With her decade in the business and love for lingerie, Shotton has our full attention when it comes to underwear shopping advice.
What is the most common mistake people make when buying lingerie?
“People often buy lingerie in the wrong size as they don’t have time to try anything on. Our lingerie items are investment pieces and so it’s worth it to take time out of your day to find the perfect fit. You’ll get much more wear out of something that fits you like a glove.”
What are your top tips for being confident in lingerie?
“Find a set that flatters your figure. My advice would be to try on as many styles as possible; you never know you may find something that looks amazing that you would never have picked up.”
What is the most seductive way to style lingerie?
“We put our signature Agent Provocateur mules in all of our changing rooms so our customers can try on our lingerie with heels on, as even the smallest amount of height elongates the leg and flatters the body. I’m also a huge fan of suspenders and hold ups. I don’t think any set is complete without hosiery.”
What is your attitude towards the underwear-as-outerwear trend? Are there any rules?
“I don’t think there are any rules. I’m a big fan of wearing a waspie over a white shirt and pencil skirt in the office. We also have girls that wear our bras under sheer open shirts that look fantastic. It just depends on how far each individual wants to go with it.”
Why did you cast Missy Rayder in the Le Salon campaign (above)?
“I always wanted to work with her. For me, she is one of the most iconic models from the 90s. We were looking for someone who would fit the dark smouldering character of the campaign.”
Where did the hedonistic theme for this shoot come from?
“Lately I’ve been obsessed with the 1970s. I started thinking about Studio 54 and all of the glamourous people that centred around that luxurious world of excess such as Jerry Hall and Antonio Lopez.”
What is your biggest indulgence?
“Alaïa. I love it all.”
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