She’s famed for her enviable size 10 hourglass figure, but with her new clothing designs Holly Willoughby has created a dress to suit every body shape.
It’s the TV presenter’s 11th collection for fashion e-tailer very.co.uk, and although Holly, 32, has always designed with a fuller figure in mind, this season she’s turned her focus to “real women”.
“That doesn’t mean fatter women,” she tells the Mirror exclusively.
“We all have ‘go to’ dresses that make you look great when you’re feeling rubbish and what I wanted to achieve is a whole range of them.”
The mum-of-two – son Harry is four and daughter Belle is two – has been designing for Very since 2009 and enjoys it more than ever.
“I enjoy it more and more because I’m getting better at it – the shapes, the styles, the fabrics.
"I’ve managed to find some top quality fabrics at affordable prices and now I’m free to play around with colours and prints.
“We’re very lucky in this country. I think we have the best high streets in the world and just because things are cheap, it doesn’t mean they are badly made – I have some very tough competition!”
There are 10 frocks in the collection with a great mix of body-con, empire lines, shift dresses in floral prints, muted tones and block brights.
And Holly, currently busy presenting This Morning and The Voice, has covered all of spring/summer’s trends.
“I try to follow fashion but I’m more interested in focusing on flattering cuts,” she says. “We all want clothes that fit and feel fabulous and I’m very proud of this summer collection,” she says.
Holly led the style pack in a bright red one-shouldered maxi dress at the Bafta TV Awards in London.
The TV presenter is not afraid to flash the flesh, but so far on this series of The Voice Holly has often opted to cover up her boobs.
Last year she attracted a lot of attention for her racy attire and plunging necklines, let's remind ourselves why, shall we?
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