Sunday, June 29, 2014

A Look Back at the iPhone in Vogue: Kendall Jenner Selfies and More

As of today, the groundbreaking smartphone turns seven. Can you believe it’s been that long? And don’t you feel like we always had them? Well, we didn’t. Introduced at a time when flip phones were at the helm of mobile technology, the sleek iPhone, with its large touch screen and finger navigation, sent shockwaves throughout the industry.

Everyone remembers his or her first iPhone experience. Mine was in my hometown in Dominican Republic, as we were rehearsing for a school dance (don’t ask), when my friend brought it over. I was immediately obsessed. Who could go back to a flip phone after that?

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Fast forward to 2014, and the iPhone is still the quintessential smartphone to have. From working on our phone at the wee hours of the morning, to falling asleep next to it and being woken up by it, to using it to surreptitiously see what our friends (or frenemies!) are up to, or making impulse purchases or impulse dates or finding our way home at the end of the night (thank God for Google Maps!)—what would we do without it? I personally don’t know where I would be without Instagram and Spotify—plus, how else would I FaceTime my mom to show her my latest Barneys purchase (and, really, to see if she offers to reimburse me)? Without Instagram, how else would I know exactly what Mindy Kaling is doing at any given time? Or how Beyoncé is feeling today?

Lest we think the iPhone was made solely for us, don’t forget how revolutionary it has been in the fashion industry as a whole. Cara Delevingne used an iPhone to take the first runway selfie video this past February at Giles’s fall 2014 runway show during London Fashion Week. Burberry captured its entire spring 2014 collection live—with an iPhone. And let’s not forget Vogue’s first-of-its-kind Instagram shoots—you guessed it! Shot with an iPhone.

So here’s to the iPhone, the device we couldn’t live without, for the first lucky seven generations, and the many more to come (one every year, right Apple?). iPhones in Vogue—it’s iconic, no?

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