“The options for event-wear always seem to feel quite dated and somehow over-designed,” said Laura Taylor and Ryan Holliday-Stevens, the designers behind Solace London. The new line is their answer to the gap between the high-street and luxury brands. “The girl that’s ages 20 to, say, 35, she wants something that’s great and different, and there isn’t that much out there,” Taylor reasoned. “So we found a niche there and the collection is built around that.” And their commitment to creating an accessibly priced brand (pieces start at $100) in which the experience and creative reflect that of a super or luxury brand seem to set them apart. “When dresses are daring and the cut is revealing, it’s key that they fit,” Holliday-Stevens explained of the many facets of their design process. “We take risks with the cut and the fabrications, so it’s important to us that it all works together.”
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With a provocative but refined quality and a streamlined palette, the London-based designers’ modern but minimalist approach seems to have caught on among those hungry for their progressive, contemporary dresses and separates. Chanel Iman recently wore one of their frocks to Naomi Campbell’s birthday party in Monaco, and prominent U.S. stockists are placing orders. And while each delivery is expansive (the line cuts to cater to near-monthly deliveries for online retailers), the duo is committed to matching the quantity they’re designing with the quality that their target customer has been unable to find at this price point. “We want to create clothes that stand the test of time,” said Holliday-Stevens. And though the brand’s core will remain dresses, customers can expect more separates in coming seasons.
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